Your website, now conversational

Update your website,just by asking.

Oryn learns your brand, products, content, and design system. Ask for a new page, a stronger headline, updated imagery, or a complete campaign, and review everything before it goes live.

No payment until you review what Oryn learned and choose to activate.

OrynSite
· lunafit
Ask Oryn to build or change the site…
AutoSend
HomePublish

Publishing to lunafit.com

The problem

Your website should not wait in a queue.

Most website changes still require a ticket, a developer, a designer, or a complicated visual editor. Small updates wait for days. Larger ideas never get started. Oryn turns the website into something your team can operate through conversation.

Traditional workflow

  1. Request
  2. Explain
  3. Wait
  4. Revise
  5. Publish

Days per change. Every idea has a cost before it has a preview.

Oryn

  1. Ask
  2. Review
  3. Approve

Minutes to a preview. Nothing goes live until you approve it.

The core product

One conversation controls the website.

Four things, all through the same chat, all previewed before they publish.

lunafit.com Editing

Make this headline warmer.

Done. Review the preview, then publish when you're happy.

Edit existing pages

Change copy, imagery, calls to action, content order, and approved layout options using plain language.

lunafit.com/programsBuilding

Programs

Who we are

Oryn suggests: add a class schedule under the gallery.

PreviewNothing changes until you approve

Create new pages

Generate pages from the established design system and brand rules rather than starting from a blank template.

New section · Pricing On brand
Memberships

Your first month, on us

Unlimited classes for 30 days. No card needed, no pressure after.

Drop in

$28

Unlimited

$149

Start free month

Type

Poppins 600, from the Brand Mind

Colour

Ink #141414 on white

Component

Approved pill button

Voice

Warm, direct, no jargon

Keep the brand consistent

Use the Brand Mind to maintain the company's voice, typography, colours, components, products, and visual direction.

Publishinglunafit.com/pricingChecking
Responsive layout
Images optimized
SEO & meta tags
Accessibility

Oryn suggests:the page title just says “Pricing”. “Pilates classes in Austin, first month free” is what people search for.

PreviewSkip

Publish safely

Run responsive, image, metadata, accessibility, and publishing checks before approved changes go live.

Brand Mind

Oryn learns the business behind the website.

Give Oryn your website and approved brand material. It builds a Brand Mind containing the language, visual rules, products, services, components, and decisions that make the company recognizable. Every approval gives it more context for the next request.

  • Logo
  • Colours
  • Typography
  • Voice
  • Products or services
  • Approved components
  • Image direction
  • Previous approvals

An initial Brand Mind can be prepared from your website in minutes and becomes more useful as you review and approve work. Oryn also points out opportunities it sees on the site, and you decide what to act on.

Brand Mind Reading site
yourcompany.com

Logo

LunaFit

Colours

Typography

AaPoppins
Inter

Voice

WarmDirectNo jargon

Products

Unlimited membershipReformer basics+ 6 more

Components

Get Started FreeView classes

Image direction

Approvals

Warmer headline Pricing sectionGrows with every yes

Website first, everything else connected

Once Oryn knows the website, everything else starts with context.

Oryn uses the same products, offers, language, design system, and approved imagery that already power your website. You do not have to re-explain the brand every time you create something new. Everything comes back for your review first. Social posts go only to accounts you connect, ads and emails are produced for you to run and send.

This week, in your voice0/6 ready

Power hour

Move with intention

Move with intention

Sunday reset

Reformer basics

Class schedule

New members welcome

Social posts

Posts in your voice

Posts and visuals featuring what you actually sell, drafted for your review.

LunaFit

LunaFit

Sponsored

···

Movement is more than exercise. It's a way to reconnect with your body. First month free.

LunaFit ad creative

Find your practice

Generating image...

lunafit.com

Your first month, on us

Sign up
♡ Like💬 Comment↗ Share

Paid-ad creative

Ad creative you see before you spend

Describe the offer. Oryn returns the image and the words together, laid out the way the feed shows them.

Welcome email Writing
LunaFit

LunaFit · hello@lunafit.com

Welcome to LunaFit, your first month is on us

Movement that meets you where you are

Welcome to the studio. Your first month of unlimited classes is on us, no card required.

Book your first class

LunaFit Studio · Unsubscribe

Suggested sequence

Welcome email

Drafted

Wait 2 days

Follow up

Find your practice

Wait 3 days

Last call

Your first class is on us

Written and designed from your Brand Mind Download and send

Email campaigns

Campaigns written and designed

Welcome series, launches, and follow-ups, drafted from the same products and offers as the site.

On-brand images

Product and lifestyle imagery that follows your image direction, so new pages and posts never need stock.

Launch assets

A page, posts, ad creative, and an email for one launch, all produced from the same brief and the same Brand Mind.

Three steps. Nothing goes live without your yes.

yourcompany.comPrepared
Colors
VoiceWarmConfidentNo jargon
First version ready in minutes
01

Show Oryn your business

Provide your website and approved brand material. Oryn prepares the first version of the Brand Mind.

New offer page by Friday.

Draft preview

Your first month, on us

New members get 30 days unlimited. No card needed.

Get started free
Preview back in minutes, already in your brand
02

Ask for what you need

Describe a website change, page, campaign, image, post, or email in ordinary language.

yourcompany.comLive
Offer page approved and live
Launch post drafted for review
Welcome email drafted for review
Every approval teaches it your taste
03

Review and approve

See the result before anything publishes. Request a revision or approve it. Every approved decision improves the context Oryn uses next time.

No payment until you review what Oryn learned and choose to activate.

Customers

Real businesses, running on Oryn.

Websites built or managed through conversation, each operating from its own Brand Mind.

Built by design experts

AI capability, grounded in real design systems.

Oryn was created by Embark Studio, a senior design and technology studio with experience across global brands, growing companies, and software products. Its layouts and brand controls are designed to produce intentional work, not endless generic variations.

Embark creates premium brand, web, and product systems. Oryn emerged from the need to help clients operate those systems after launch.

Use Oryn on its own

Bring a compatible website and run it through conversation. We confirm compatibility before anything is billed.

Have Embark build it

Embark designs and builds a complete Oryn-powered website, compatible from day one.

Website services

Add managed support

Scheduled human review, recommendations, and hands-on creative and technical leadership from Embark.

Managed support

One plan. The website first, everything connected.

Oryn · Limited offer

$499$250/month

Limited offer for new customers. The standard price is $499 a month. No charge until you review your Brand Mind and activate.

  • One Brand Mind
  • One website and custom domain
  • AI-powered website updates
  • New page generation
  • Hosting and publishing
  • Responsive and accessibility checks
  • SEO titles and metadata support
  • Brand-connected content generation
  • Social, ad, email, and image tools
  • Three team seats
  • Monthly AI usage included
  • Standard product support

Monthly AI usage included. Additional credits are available when needed.

Existing website onboarding may require a one-time implementation fee after compatibility review. This fee is waived for qualifying websites built by Embark Studio.

Submit your website and we will confirm compatibility before activation.

Optional managed support

Oryn + Embark

From $1,500/month

For teams that want Oryn's platform plus scheduled human review, recommendations, and hands-on support from Embark Studio.

Separate from the Oryn subscription. Scoped with Embark Studio before anything is billed.

FAQ

Straight answers.

What Oryn does, what it will not do without you, and what it costs.

Oryn edits and publishes your website through conversation. Ask for a stronger headline, a new page, updated imagery, or a different call to action, and it returns a preview built from your brand's design system. Once you approve, publishing checks run and the change goes live on your domain. Because it holds the same brand context, it can also produce connected social posts, paid-ad creative, email campaigns, and on-brand images from the same products, offers, and language.

General tools start from a blank page and know nothing about your business until you explain it again. Oryn keeps a persistent Brand Mind: your voice, typography, colours, components, products, and the history of what you have approved. It builds from a controlled set of layouts rather than free-form output, and it publishes to your actual website. ChatGPT and Canva are useful tools. Oryn is the one that knows your brand and can ship the change.

No. Every request comes back as a preview first. You can ask for revisions as many times as you like, and nothing reaches the live site until you approve it. Oryn works within your existing design system and the layouts you have accepted, so a routine request stays a routine change.

Often, but not always as it stands today. Oryn hosts and edits websites in its own project format. When you submit your website we review it for compatibility and tell you what is involved before anything is billed. Websites built by Embark Studio are compatible from day one.

It depends on how your current site is built. Some sites can be brought across as they are. Others need to be rebuilt in Oryn's format to match the original, which is what the one-time implementation fee covers. The compatibility review confirms which applies to you, and the fee is waived for qualifying websites built by Embark Studio.

A Brand Mind is the persistent record of your business inside Oryn: your logo, colours, typography, voice, products or services, approved components, image direction, and previous approvals. An initial Brand Mind can be prepared from your website in minutes and becomes more useful as you review and approve work.

We review your website, prepare the initial Brand Mind, and check compatibility. You then receive either access to review what Oryn learned or a compatibility response explaining what is needed. This is a prepared process rather than an instant one, and you typically hear back within one to two business days. Nothing is charged at this stage.

Billing begins only after the Brand Mind is prepared, you have reviewed it, and you choose to activate. There is no card required to submit your website, and no charge for the review.

The plan is $250 a month on the current limited offer; the standard price is $499 a month. It includes one Brand Mind, one website on your own custom domain, AI-powered website updates and new page generation, hosting and publishing, responsive and accessibility checks, SEO titles and metadata support, brand-connected content generation, the social, ad, email, and image tools currently available, three team seats, a monthly AI usage allowance, and standard product support.

The plan includes a monthly credit allowance that covers routine website work. If you need more in a given month, top-up credit packs can be purchased separately. Credits have no cash value and are not refundable, as set out in the Terms of Service.

Yes. The plan includes three seats, so a colleague, an assistant, or a marketing lead can work from the same Brand Mind. If you need more than three seats, tell us when you activate and we will confirm the options.

No. Nothing on your website publishes without your approval. Oryn prepares a preview, runs publishing checks, and waits for you to approve before a change goes live. Social posts go only to a Facebook page or Instagram account you have connected in Settings, and only when you choose to post. Ad creative is produced in Meta's formats for you to run, and emails are designed for you to download and send.

You do. Under the Oryn Terms of Service you own the content you upload and the websites you build with Oryn, including the AI-assisted output. Oryn claims no ownership over your sites and hosts and serves them on your behalf. You can cancel at any time from the billing portal, and your plan stays active until the end of the paid period.

Yes. Oryn + Embark adds scheduled human review, recommendations, and hands-on creative and technical support from Embark Studio, the studio that created Oryn. It is separate from the Oryn subscription and scoped with you before anything is billed. Embark can also design and build a complete Oryn-powered website.

Your website, now conversational

Update your website,
just by asking.

Give Oryn your website. Review what it learned. Activate only if it is right for you.

No payment until you review what Oryn learned and choose to activate.