Your website, now conversational
Update your website,just by asking.
Oryn™ learns your brand, products, content, and design system. Ask for a new page, a stronger headline, updated imagery, or a complete campaign, and review everything before it goes live.
No payment until you review what Oryn™ learned and choose to activate.



Publishing to lunafit.com
The problem
Your website should not wait in a queue.
Most website changes still require a ticket, a developer, a designer, or a complicated visual editor. Small updates wait for days. Larger ideas never get started. Oryn™ turns the website into something your team can operate through conversation.
Traditional workflow
- Request
- Explain
- Wait
- Revise
- Publish
Days per change. Every idea has a cost before it has a preview.
Oryn™
- Ask
- Review
- Approve
Minutes to a preview. Nothing goes live until you approve it.
The core product
One conversation controls the website.
Four things, all through the same chat, all previewed before they publish.


Make this headline warmer.
Done. Review the preview, then publish when you're happy.
Edit existing pages
Change copy, imagery, calls to action, content order, and approved layout options using plain language.


Programs




Oryn suggests: add a class schedule under the gallery.
Create new pages
Generate pages from the established design system and brand rules rather than starting from a blank template.
Your first month, on us
Unlimited classes for 30 days. No card needed, no pressure after.
Drop in
$28
Unlimited
$149
Type
Poppins 600, from the Brand Mind
Colour
Ink #141414 on white
Component
Approved pill button
Voice
Warm, direct, no jargon
Keep the brand consistent
Use the Brand Mind to maintain the company's voice, typography, colours, components, products, and visual direction.
Oryn suggests:the page title just says “Pricing”. “Pilates classes in Austin, first month free” is what people search for.
Publish safely
Run responsive, image, metadata, accessibility, and publishing checks before approved changes go live.
Brand Mind
Oryn™ learns the business behind the website.
Give Oryn™ your website and approved brand material. It builds a Brand Mind containing the language, visual rules, products, services, components, and decisions that make the company recognizable. Every approval gives it more context for the next request.
- Logo
- Colours
- Typography
- Voice
- Products or services
- Approved components
- Image direction
- Previous approvals
An initial Brand Mind can be prepared from your website in minutes and becomes more useful as you review and approve work. Oryn™ also points out opportunities it sees on the site, and you decide what to act on.
Logo

Colours
Typography
Inter
Voice
Products
Components
Image direction



Approvals
Website first, everything else connected
Once Oryn™ knows the website, everything else starts with context.
Oryn™ uses the same products, offers, language, design system, and approved imagery that already power your website. You do not have to re-explain the brand every time you create something new. Everything comes back for your review first. Social posts go only to accounts you connect, ads and emails are produced for you to run and send.

Power hour
Move with intention
Move with intention

Sunday reset

Reformer basics
Class schedule

New members welcome
Social posts
Posts in your voice
Posts and visuals featuring what you actually sell, drafted for your review.

LunaFit
Sponsored
Movement is more than exercise. It's a way to reconnect with your body. First month free.


Find your practice
Generating image...
lunafit.com
Your first month, on us
Paid-ad creative
Ad creative you see before you spend
Describe the offer. Oryn™ returns the image and the words together, laid out the way the feed shows them.

LunaFit · hello@lunafit.com
Welcome to LunaFit, your first month is on us

Movement that meets you where you are
Welcome to the studio. Your first month of unlimited classes is on us, no card required.
LunaFit Studio · Unsubscribe
Suggested sequence
Welcome email
Drafted
Wait 2 days
Follow up
Find your practice
Wait 3 days
Last call
Your first class is on us
Email campaigns
Campaigns written and designed
Welcome series, launches, and follow-ups, drafted from the same products and offers as the site.
On-brand images
Product and lifestyle imagery that follows your image direction, so new pages and posts never need stock.
Launch assets
A page, posts, ad creative, and an email for one launch, all produced from the same brief and the same Brand Mind.
Three steps. Nothing goes live without your yes.
Show Oryn™ your business
Provide your website and approved brand material. Oryn™ prepares the first version of the Brand Mind.
New offer page by Friday.
Draft preview
Your first month, on us
New members get 30 days unlimited. No card needed.
Get started freeAsk for what you need
Describe a website change, page, campaign, image, post, or email in ordinary language.
Review and approve
See the result before anything publishes. Request a revision or approve it. Every approved decision improves the context Oryn™ uses next time.
No payment until you review what Oryn™ learned and choose to activate.
One plan. The website first, everything connected.
Oryn™ · Limited offer
$499$250/month
Limited offer for new customers. The standard price is $499 a month. No charge until you review your Brand Mind and activate.
- One Brand Mind
- One website and custom domain
- AI-powered website updates
- New page generation
- Hosting and publishing
- Responsive and accessibility checks
- SEO titles and metadata support
- Brand-connected content generation
- Social, ad, email, and image tools
- Three team seats
- Monthly AI usage included
- Standard product support
Monthly AI usage included. Additional credits are available when needed.
Existing website onboarding may require a one-time implementation fee after compatibility review. This fee is waived for qualifying websites built by Embark Studio.
Submit your website and we will confirm compatibility before activation.
Optional managed support
Oryn™ + Embark
From $1,500/month
For teams that want Oryn™'s platform plus scheduled human review, recommendations, and hands-on support from Embark Studio.
Separate from the Oryn™ subscription. Scoped with Embark Studio before anything is billed.
FAQ
Straight answers.
What Oryn™ does, what it will not do without you, and what it costs.
Oryn™ edits and publishes your website through conversation. Ask for a stronger headline, a new page, updated imagery, or a different call to action, and it returns a preview built from your brand's design system. Once you approve, publishing checks run and the change goes live on your domain. Because it holds the same brand context, it can also produce connected social posts, paid-ad creative, email campaigns, and on-brand images from the same products, offers, and language.
General tools start from a blank page and know nothing about your business until you explain it again. Oryn™ keeps a persistent Brand Mind: your voice, typography, colours, components, products, and the history of what you have approved. It builds from a controlled set of layouts rather than free-form output, and it publishes to your actual website. ChatGPT and Canva are useful tools. Oryn™ is the one that knows your brand and can ship the change.
No. Every request comes back as a preview first. You can ask for revisions as many times as you like, and nothing reaches the live site until you approve it. Oryn™ works within your existing design system and the layouts you have accepted, so a routine request stays a routine change.
Often, but not always as it stands today. Oryn™ hosts and edits websites in its own project format. When you submit your website we review it for compatibility and tell you what is involved before anything is billed. Websites built by Embark Studio are compatible from day one.
It depends on how your current site is built. Some sites can be brought across as they are. Others need to be rebuilt in Oryn™'s format to match the original, which is what the one-time implementation fee covers. The compatibility review confirms which applies to you, and the fee is waived for qualifying websites built by Embark Studio.
A Brand Mind is the persistent record of your business inside Oryn™: your logo, colours, typography, voice, products or services, approved components, image direction, and previous approvals. An initial Brand Mind can be prepared from your website in minutes and becomes more useful as you review and approve work.
We review your website, prepare the initial Brand Mind, and check compatibility. You then receive either access to review what Oryn™ learned or a compatibility response explaining what is needed. This is a prepared process rather than an instant one, and you typically hear back within one to two business days. Nothing is charged at this stage.
Billing begins only after the Brand Mind is prepared, you have reviewed it, and you choose to activate. There is no card required to submit your website, and no charge for the review.
The plan is $250 a month on the current limited offer; the standard price is $499 a month. It includes one Brand Mind, one website on your own custom domain, AI-powered website updates and new page generation, hosting and publishing, responsive and accessibility checks, SEO titles and metadata support, brand-connected content generation, the social, ad, email, and image tools currently available, three team seats, a monthly AI usage allowance, and standard product support.
The plan includes a monthly credit allowance that covers routine website work. If you need more in a given month, top-up credit packs can be purchased separately. Credits have no cash value and are not refundable, as set out in the Terms of Service.
Yes. The plan includes three seats, so a colleague, an assistant, or a marketing lead can work from the same Brand Mind. If you need more than three seats, tell us when you activate and we will confirm the options.
No. Nothing on your website publishes without your approval. Oryn™ prepares a preview, runs publishing checks, and waits for you to approve before a change goes live. Social posts go only to a Facebook page or Instagram account you have connected in Settings, and only when you choose to post. Ad creative is produced in Meta's formats for you to run, and emails are designed for you to download and send.
You do. Under the Oryn™ Terms of Service you own the content you upload and the websites you build with Oryn™, including the AI-assisted output. Oryn™ claims no ownership over your sites and hosts and serves them on your behalf. You can cancel at any time from the billing portal, and your plan stays active until the end of the paid period.
Yes. Oryn™ + Embark adds scheduled human review, recommendations, and hands-on creative and technical support from Embark Studio, the studio that created Oryn™. It is separate from the Oryn™ subscription and scoped with you before anything is billed. Embark can also design and build a complete Oryn™-powered website.
Your website, now conversational
Update your website,
just by asking.
Give Oryn™ your website. Review what it learned. Activate only if it is right for you.
No payment until you review what Oryn™ learned and choose to activate.