The hire you don't have to make

Ship like you havea design team.

Oryn works like a designer and marketer who already knows your brand. Ask for a new page, a campaign, social posts, ads, or an email, and it gets to work. It keeps learning from every approval, and nothing goes live until you say yes.

No credit card required. Nothing is published without your approval.

Not ready yet? Get a free instant report card for your current website

OrynSite

Build a homepage for Volta, my energy drink brand.

On it, building from your Brand Mind.

3 steps · done
Hero section
Hero copy
The line

Rewrite this headline, make it punchier.

Punchier, still in your voice. Preview updated, nothing published yet.

1 file changed

src/sections/Hero.tsx

All checks passed. Hit Publish when you're ready.

Responsive layoutPassed
Images optimizedPassed
SEO & meta tagsPassed
AccessibilityPassed
Happy with this change?
Site ∞ · volta
Ask Oryn to build or change site… (@ to reference assets)
StandardSend
Home Live
VoltaFlavoursSubscribeStoryStockistsShop the line

Natural caffeine · Zero sugar

All of the energy. None of the crash.

Natural caffeine from green coffee and yerba mate, zero sugar, and a can you won't hide in a drawer.

Shop the lineFind a stockist
The lineFour flavours
Citrus Static
Blackberry Surge
Yuzu Ghost
Cold Brew Volt

Publishing to drinkvolta.com

Volta is a fictional brand created to show the Oryn workflow.

The problem

Your website should not wait in a queue.

Most website changes still require a ticket, a developer, a designer, or a complicated visual editor. Small updates wait for days. Larger ideas never get started. Oryn turns the website into something your team can operate through conversation.

Traditional workflow

  1. Request
  2. Explain
  3. Wait
  4. Revise
  5. Publish

Days per change. Every idea has a cost before it has a preview.

Oryn

  1. Ask
  2. Review
  3. Approve

Minutes to a preview. Nothing goes live until you approve it.

The core product

One conversation controls the website.

Five things, all through the same chat, all previewed before they publish.

drinkvolta.com Editing
VoltaFlavoursSubscribeStoryStockistsShop the line

Natural caffeine · Zero sugar

Clean energy. No crash.

Natural caffeine from green coffee and yerba mate, zero sugar, and a can you won't hide in a drawer.

Shop the lineFind a stockist

Make this headline punchier.

Done. Review the preview, then publish when you're happy.

Edit existing pages

Change copy, imagery, calls to action, content order, and approved layout options using plain language.

drinkvolta.com/flavoursBuilding
VoltaFlavoursSubscribeStoryStockistsShop the line

Natural caffeine · Zero sugar

Clean energy. No crash.

Natural caffeine from green coffee and yerba mate, zero sugar, and a can you won't hide in a drawer.

Shop the lineFind a stockist

Flavours

Our story

Oryn suggests: add a stockist finder under the flavours.

PreviewNothing changes until you approve

Create new pages

Generate pages from the established design system and brand rules rather than starting from a blank template.

New section · Subscribe On brand
Subscribe

Never run out

A mixed case every month. Skip or cancel any time.

12 cans

$36

24 cans

$68

Start my subscription

Type

Host Grotesk 700, from the Brand Mind

Colour

Ink #0B0B0F on paper

Component

Approved pill button

Voice

Direct, wry, clean

Keep the brand consistent

Use the Brand Mind to maintain the company's voice, typography, colours, components, products, and visual direction.

Publishingdrinkvolta.com/subscribeChecking
Responsive layout
Images optimized
SEO & meta tags
Accessibility

Oryn suggests:the page title just says “Subscribe”. “Zero sugar energy drink subscription, shipped across Canada” is what people search for.

PreviewSkip

Publish safely

Run responsive, image, metadata, accessibility, and publishing checks before approved changes go live.

Test this page · HomeDay 1 of 14
Goal: Shop the line clicksSplit: 50 / 500 visitors

Clean energy. No crash.

Shop the line
A · Original
Conversion0.0%

All of the energy. None of the crash.

Shop the line
B · Oryn's draft
Conversion0.0%
Collecting results…Keep testingPick B

Test two versions, keep the winnerComing soon

Pick a goal, like sign-ups or Shop clicks. Oryn™ drafts version B, splits your visitors between the two, and shows which one converts better. Nothing changes for good until you pick the winner.

Brand Mind

Oryn learns the business behind the website.

Give Oryn your website and approved brand material. It builds a Brand Mind containing the language, visual rules, products, services, components, and decisions that make the company recognizable. Every approval gives it more context for the next request.

  • Logo
  • Colours
  • Typography
  • Voice
  • Products or services
  • Approved components
  • Image direction
  • Previous approvals

An initial Brand Mind can be prepared from your website in minutes and becomes more useful as you review and approve work. Oryn also points out opportunities it sees on the site, and you decide what to act on.

Brand Mind Reading site
yourcompany.com

Logo

Volta

Colours

Typography

AaHost Grotesk
Inter

Voice

DirectWryClean

Products

Citrus StaticCold Brew Volt+ 2 more

Components

Shop the lineFind a stockist

Image direction

Approvals

Punchier headline Subscribe pageGrows with every yes

Website first, everything else connected

Once Oryn knows the website, everything else starts with context.

Oryn uses the same products, offers, language, design system, and approved imagery that already power your website. You do not have to re-explain the brand every time you create something new. Everything comes back for your review first. Social posts go only to accounts you connect, ads and emails are produced for you to run and send.

This week, in your voice0/6 ready
4:5

Yuzu Ghost is here

#yuzughost #nocrash

1:1

A 12-pack that just shows up

#voltasubscription

4:5

Seven ingredients. All of them words.

#whatsinside

16:9

The 3pm slump, explained

#3pm #cleanenergy

1:1

Volta after dark

#toronto #nocrash

4:5

Four flavours, on ice

#drinkvolta

Social posts

Posts in your voice

Posts and visuals featuring what you actually sell, drafted for your review.

Volta

Volta

Sponsored

···

Citrus Static, every month, 15% off, cancel whenever. Subscriptions open Friday.

Volta ad creative

Generating image...

drinkvolta.com

Volta Subscriptions

Get notified

Paid-ad creative

Ad creative you see before you spend

Describe the offer. Oryn returns the image and the words together, laid out the way the feed shows them.

Re-engagement2 emails · 14 days Writing

Still awake?

VVolta Sample

Still awake?

We noticed you haven't been opening our notes. Totally fair, inboxes get loud. In case you missed it, Yuzu Ghost launched and subscriptions open Friday.

Keep me on the list
1

Still awake?

Immediately

2

One last attempt

14 days later

Add a follow-up
Written and designed from your Brand Mind Ready to export

Email campaigns

Campaigns written and designed

Welcome series, launches, and follow-ups, drafted from the same products and offers as the site.

On-brand images

Product and lifestyle imagery that follows your image direction, so new pages and posts never need stock.

Launch assets

A page, posts, ad creative, and an email for one launch, all produced from the same brief and the same Brand Mind.

Three steps. Nothing goes live without your yes.

yourcompany.comPrepared
Colors
VoiceDirectWryClean
First version ready in minutes
01

Show Oryn your business

Provide your website and approved brand material. Our team reviews it, confirms compatibility, and prepares the first version of your Brand Mind.

New offer page by Friday.

Draft preview

Your first case, 15% off

New subscribers save on a mixed 12-pack. Skip any month.

Shop the line
Preview back in minutes, already in your brand
02

Ask for what you need

Describe a website change, page, campaign, image, post, or email in ordinary language.

yourcompany.comLive
Offer page approved and live
Launch post drafted for review
Welcome email drafted for review
Every approval teaches it your taste
03

Review and approve

See the result before anything publishes. Request a revision or approve it. Every approved decision improves the context Oryn uses next time.

No credit card required. Nothing is published without your approval.

Free instant website report card

See how your website scores before you change a thing.

Enter your address and Oryn grades it on the spot: SEO basics, AI discoverability, readability, user experience, and design consistency. The scores appear in about twenty seconds, the full report lands in your inbox, and every finding says how Oryn would fix it.

Free. No credit card. About 20 seconds. A person from the Oryn team reads every report and can walk you through it within one to two days.

Example report cardSample
C+

Average

66 / 100 overall

  • SEO basics74
  • AI discoverability41
  • Readability68
  • User experience80
  • Design consistency62

How Oryn helps: Ask Oryn to write and apply meta descriptions across your pages, then approve them before they go live.

Customers

Real businesses, running on Oryn.

Websites built or managed through conversation, each operating from its own Brand Mind.

  • Dealer Reserve website, built or managed with Oryn

    Dealer Reserve

    Automotive finance

  • PlanBetter website, built or managed with Oryn

    PlanBetter

    Health benefits for small teams

  • Firepower website, built or managed with Oryn

    Firepower

    Community gym, Milton

  • Gold IRA website, built or managed with Oryn

    Gold IRA

    Education and comparison

  • Major Athletics website, built or managed with Oryn

    Major Athletics

    Performance and recovery

  • HER Studios website, built or managed with Oryn

    HER Studios

    Hair studio, Burlington

Built by design experts

AI capability, grounded in real design systems.

Oryn was created by Embark Studio, a senior design and technology studio with experience across global brands, growing companies, and software products. Its layouts and brand controls are designed to produce intentional work, not endless generic variations.

You can bring a compatible existing website to Oryn, or work with Embark Studio to design and build a complete Oryn-powered website. An Embark project is not required to use Oryn.

Bring a compatible website

Submit your current site. We confirm compatibility and prepare your Brand Mind before you choose a plan.

Have Embark design and build it

Embark Studio designs and builds a complete Oryn-powered website, compatible from day one.

Website services

Add Managed Oryn

Oryn plus ongoing senior strategy, design, implementation, and quality assurance from Embark. The Oryn subscription is included.

See Managed Oryn

Start free. Upgrade when it's working.

Priced in credits. One brand per account unless stated.

Free

$0

500 credits once

One time, to test it out.

Test Oryn on your brand. Top up as you go, or upgrade to Brand to go live.

Start free
  • One brand
  • Build and preview your site
  • Create emails, ads and social posts
  • Top up with one-time credit packs
  • No card required

Brand

Founding rate

$499$250/month

5,000 credits a month

5 cents a credit at the founding rate.

Founding rate for 25 seats only, locked for life. Standard pricing is $499/month.

Launch my website
  • Publish and host your live website
  • One brand
  • Site, emails, social and ads from one Brand Mind
  • 21 of 25 founding seats left

Ultra

Every brand, one pool

$1,000/month

12,000 credits a month

Shared across all your brands.

For teams running more than one brand from one place.

  • Multiple brands, one credit pool
  • Switch between brands in one place
  • No founding rate on this tier

Every account starts free. To put your website live and hosted, upgrade to Brand.

Existing website onboarding may require a one-time implementation fee after compatibility review. This fee is waived for qualifying websites built by Embark Studio.

Dealer Reserve website, designed and built by Embark Studio, shown on a desktop display

Done for you · Embark Studio

Rather have it built for you?

Embark Studio designs and builds your website on Oryn, sets up your Brand Mind, and onboards your team to run it. A site made properly the first time, and a team ready to update it by asking.

  • Designed by a senior designer
  • Built and delivered on Oryn
  • Your team fully onboarded

FAQ

Straight answers.

What Oryn does, what it will not do without you, and what it costs.

Oryn edits and publishes your website through conversation. Ask for a stronger headline, a new page, updated imagery, or a different call to action, and it returns a preview built from your brand's design system. Once you approve, publishing checks run and the change goes live on your domain. Because it holds the same brand context, it can also produce connected social posts, paid-ad creative, email campaigns, and on-brand images from the same products, offers, and language.

General tools start from a blank page and know nothing about your business until you explain it again. Oryn keeps a persistent Brand Mind: your voice, typography, colours, components, products, and the history of what you have approved. It builds from a controlled set of layouts rather than free-form output, and it publishes to your actual website. ChatGPT and Canva are useful tools. Oryn is the one that knows your brand and can ship the change.

No. Every request comes back as a preview first. You can ask for revisions as many times as you like, and nothing reaches the live site until you approve it. Oryn works within your existing design system and the layouts you have accepted, so a routine request stays a routine change.

Often, but not always as it stands today. Oryn hosts and edits websites in its own project format, so an existing site must meet the current compatibility requirements. When you submit your website we review it and tell you what is involved before you choose a plan. You can bring a compatible existing website to Oryn, or work with Embark Studio to design and build a complete Oryn-powered website.

It depends on how your current site is built. Some sites can be brought across as they are. Others need to be rebuilt in Oryn's format to match the original, which is what the one-time implementation fee covers. The compatibility review confirms which applies to you, and the fee is waived for qualifying websites built by Embark Studio.

A Brand Mind is the persistent record of your business inside Oryn: your logo, colours, typography, voice, products or services, approved components, image direction, and previous approvals. An initial Brand Mind can be prepared from your website in minutes and becomes more useful as you review and approve work.

Our team reviews your brand, confirms website compatibility, and prepares your Brand Mind and Oryn starting point. You receive it by email within one to two business days and can review the experience before choosing a paid plan. This is a reviewed process rather than an instant one, and nothing is charged at this stage.

Billing begins only after you have reviewed your Oryn starting point and chosen a plan. There is no card required to submit your website, and no charge for the review.

Every plan is priced in credits, with one brand per account unless stated. Free is $0: 500 credits, once, to test Oryn on your brand. You can create emails, ads and social posts on Free and top up with one-time credit packs, but putting a website live and hosted needs Brand. Brand is $250 a month at the founding rate (21 of 25 founding seats left), locked for life, and $499 a month standard, with 5,000 credits a month for one brand and your site, emails, social and ads from one Brand Mind. Ultra is $1,000 a month with 12,000 credits shared across every brand on the account. It has no founding rate.

The plan includes a monthly credit allowance that covers routine website work. If you need more in a given month, top-up credit packs can be purchased separately. Credits have no cash value and are not refundable, as set out in the Terms of Service.

Yes. The plan includes three seats, so a colleague, an assistant, or a marketing lead can work from the same Brand Mind. If you need more than three seats, tell us when you activate and we will confirm the options.

No. Nothing on your website publishes without your approval. Oryn prepares a preview, runs publishing checks, and waits for you to approve before a change goes live. Social posts go only to a Facebook page or Instagram account you have connected in Settings, and only when you choose to post. Ad creative is produced in Meta's formats for you to run, and emails are designed for you to download and send.

You do. Under the Oryn Terms of Service you own the content you upload and the websites you build with Oryn, including the AI-assisted output. Oryn claims no ownership over your sites and hosts and serves them on your behalf. You can cancel at any time from the billing portal, and your plan stays active until the end of the paid period.

Yes. Managed Oryn is delivered by Embark Studio for companies that want Oryn plus ongoing senior strategy, design, implementation, and quality assurance. It is $1,500 a month with the complete Oryn subscription included, and it adds a monthly website and performance review, prioritized recommendations, one implemented website improvement per month, quality assurance before publishing, and a 30-minute monthly strategy call. Embark can also design and build a complete Oryn-powered website.

Your website, now conversational

Update your website,
just by asking.

Give Oryn your website. Review what it learned. Activate only if it is right for you.

No credit card required. Nothing is published without your approval.

Or start smaller: grade your current website free